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As a business, telling your clients directly what\u2019s great about you is useful \u2013 but to hear it from someone else is even more powerful. Here <\/span><\/i>Darren Northeast PR<\/span><\/i><\/b> explores the persuasive power of the neutral voice, and how, whether its customer reviews, or an editorial piece in a reputable publication, harnessing the voices of others can boost your business profile and reputation.<\/span><\/i>\u00a0<\/span><\/p>\n It\u2019s important to recognise the small element of cynicism with which discussing how great your own business is will be received. When your potential customers hear about your \u2018exceptional customer service\u2019 or \u2018quality products\u2019, they will likely think \u2018well, they would say that wouldn\u2019t they\u2019!<\/span>\u00a0<\/span><\/p>\n Consider the difference when such a recommendation comes from a good friend, or even an acquaintance \u2013 it\u2019s instantly more credible because that source has no vested interest in being anything other than honest. And that is the power of the unbiased neutral voice.<\/span>\u00a0<\/span><\/p>\n Word of mouth recommendations go a long way, and thanks to the internet, that source of information is no longer limited to one\u2019s immediate social circle. From booking a restaurant table to finding a plumber, many of us now check out the online reviews before doing anything else.<\/span>\u00a0<\/span><\/p>\n As a business you can make use of these online review platforms, the likes of Google Reviews and TripAdvisor. Use these reviews across all your PR channels, such as social media and e-newsletters, to back up what you say about yourself.\u00a0<\/span>\u00a0<\/span><\/p>\n Whilst a large part of our PR service is more digital, we still use the more traditional channels you associate with PR. We\u2019re always looking to win our clients coverage across reputable and relevant outlets \u2013 from publications online and in print, to broadcast media. That is because these features and news items are perceived as a \u2018neutral voice\u2019.<\/span>\u00a0<\/span><\/p>\n While you can easily get yourself into any media outlet by placing an advert (provided you\u2019re happy to pay for it), appearing in its editorial overage is often far better, simply because the audience understands that material is not being paid for, and there is an onus on the publication or outlet to be unbiased.<\/span>\u00a0<\/span><\/p>\n We often see social media influencers as the \u2018new media\u2019. Of course, they play a very different role to journalists and news outlets, but their neutral opinion is the same. Many influencers will offer a paid advertorial service which can destroy the \u2018unbiased\u2019 mystique. But if you offer an influencer a partnership they really like, they\u2019ll sing your praises to all their followers for free!\u00a0\u00a0<\/span>\u00a0<\/span><\/p>\n Unbiased, neutral opinion is ultimately seen as more credible, and so carries more weight. Like most things of real value, it is something money can\u2019t buy \u2013 although investing in some great PR support certainly helps\u2026 but we would say that, wouldn\u2019t we!<\/span>\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":" As a business, telling your clients directly what\u2019s great about you is useful \u2013 but to hear it from someone else is even more powerful. Here Darren Northeast PR explores the persuasive power of the neutral voice, and how, whether its customer reviews, or an editorial piece in a reputable publication, harnessing the voices of […]<\/p>\n","protected":false},"author":3,"featured_media":1153,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/darrennortheast.co.uk\/wp-json\/wp\/v2\/posts\/1149"}],"collection":[{"href":"https:\/\/darrennortheast.co.uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/darrennortheast.co.uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/darrennortheast.co.uk\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/darrennortheast.co.uk\/wp-json\/wp\/v2\/comments?post=1149"}],"version-history":[{"count":2,"href":"https:\/\/darrennortheast.co.uk\/wp-json\/wp\/v2\/posts\/1149\/revisions"}],"predecessor-version":[{"id":1154,"href":"https:\/\/darrennortheast.co.uk\/wp-json\/wp\/v2\/posts\/1149\/revisions\/1154"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/darrennortheast.co.uk\/wp-json\/wp\/v2\/media\/1153"}],"wp:attachment":[{"href":"https:\/\/darrennortheast.co.uk\/wp-json\/wp\/v2\/media?parent=1149"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/darrennortheast.co.uk\/wp-json\/wp\/v2\/categories?post=1149"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/darrennortheast.co.uk\/wp-json\/wp\/v2\/tags?post=1149"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Use reviews to back yourself up\u00a0<\/span><\/b>\u00a0<\/span><\/h3>\n
Impartial editorial<\/span><\/b>\u00a0<\/span><\/h3>\n
The new media?<\/span><\/b>\u00a0<\/span><\/h3>\n