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With AI being depicted in almost every film\/ tv show these days, and real-world tech development advancing so much as of late too, the topic of AI replacing certain jobs is one that has been circulating in a lot of industries, with many people wondering just how much AI can do.<\/span><\/p>\n But how realistic is this \u201ctakeover\u201d? It\u2019s pretty easy to say that one day AI will be doing most of our jobs for us, but when you look into it, you\u2019ll find that it won\u2019t be that easy.\u00a0<\/span><\/p>\n <\/p>\n At first glance, this intro seems incredibly impressive, especially when it materialised in a matter of seconds, but when you read it through, it quickly becomes apparent that it wasn\u2019t written by an experienced copywriter.<\/span><\/p>\n Despite linking our website, where there are plenty of examples of our tone of voice it could draw from, ChatGPT still missed the mark and couldn\u2019t quite match how we write. And, upon asking some of our colleagues their thoughts, each immediately noted that the tone was not our typical style and felt like it was written by a computer, saying something felt \u2018off\u2019 that they couldn\u2019t put their finger on.<\/span><\/p>\n From our experience, this intro reads at a lesser level than undergraduate students’ work we\u2019ve seen before, and considering these AIs have the entirety of the internet at their figurative fingertips, it\u2019s quite thought-provoking.<\/span><\/p>\n <\/p>\n Whilst these AI softwares can do a great job of emulating the human tone, there is one major thing that they lack – <\/span>the human experience<\/span><\/i>. AI may be able to search the entire internet in seconds and create something from what it finds, but it can\u2019t emulate the experiences people go through on a day-to-day basis – at least not yet\u2026<\/span><\/p>\n Each day, we as individuals go through a plethora of different conversations, decisions, and experiences that all, no matter how significant, affect the way we perceive the world. This unique viewpoint then shapes how we communicate and present ourselves to those around us, something AI struggles to do undetected.\u00a0<\/span><\/p>\n By drawing information from the entirety of the internet, AI learns tone from each of these sources, and when they all come from unique viewpoints, it can often make the copy feel disjointed.<\/span><\/p>\n Something else to consider is the role copy plays in search engine optimisation (SEO) and its algorithms. To weed out potential spam sites, illiterate sources and fake news, search engines are often optimised to encourage \u2018human writing\u2019, ranking sites with more of a personal tone higher in search lists, as they are much more likely to be useful for the end user.<\/span><\/p>\n <\/p>\n Simply put, AI, at least in its current state, cannot replace copywriting. And, by the time you\u2019ve rerun it enough times to get the tone just right, you could\u2019ve written it yourself to a better standard.<\/span><\/p>\n However, that doesn\u2019t mean it can\u2019t be a useful tool. From getting it to do your research, to generating content ideas when you\u2019re hitting a wall, or even helping you to act out various scenarios, AI like ChatGPT can inspire you to write something new – as if it was a colleague offering a different perspective.<\/span><\/p>\n The perks of using it for lesser tasks, like research, mean the legwork is already done for you, and you can come to your own conclusions from the data provided. Not only does this help keep the authenticity of your copy, but it can help you avoid any other risks, such as plagiarism.<\/span><\/p>\n Of course when you need dummy text or quick content here and there, by all means, use an AI to help you, just be wary of all mentioned above.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":" With AI being depicted in almost every film\/ tv show these days, and real-world tech development advancing so much as of late too, the topic of AI replacing certain jobs is one that has been circulating in a lot of industries, with many people wondering just how much AI can do. But how realistic is […]<\/p>\n","protected":false},"author":3,"featured_media":1266,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/darrennortheast.co.uk\/wp-json\/wp\/v2\/posts\/1254"}],"collection":[{"href":"https:\/\/darrennortheast.co.uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/darrennortheast.co.uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/darrennortheast.co.uk\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/darrennortheast.co.uk\/wp-json\/wp\/v2\/comments?post=1254"}],"version-history":[{"count":12,"href":"https:\/\/darrennortheast.co.uk\/wp-json\/wp\/v2\/posts\/1254\/revisions"}],"predecessor-version":[{"id":1289,"href":"https:\/\/darrennortheast.co.uk\/wp-json\/wp\/v2\/posts\/1254\/revisions\/1289"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/darrennortheast.co.uk\/wp-json\/wp\/v2\/media\/1266"}],"wp:attachment":[{"href":"https:\/\/darrennortheast.co.uk\/wp-json\/wp\/v2\/media?parent=1254"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/darrennortheast.co.uk\/wp-json\/wp\/v2\/categories?post=1254"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/darrennortheast.co.uk\/wp-json\/wp\/v2\/tags?post=1254"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}So, what\u2019s wrong with ChatGPT\u2019s intro?\u00a0<\/i><\/b><\/h3>\n
The missing link<\/i><\/b><\/h3>\n
Replacement or a tool?<\/i><\/b><\/h3>\n