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Awards, and how they can help your business 

Darren Northeast
Posted by Darren Northeast on 15.05.2023

Being named an ‘award-winning business’ is not only a great way to promote your business, but to boost your public image and company morale as well.

But, winning an award isn’t as straightforward as it might appear, and many businesses come up short when trying to write a compelling award application, failing to translate their story and success onto the page.

How awards make a difference

Often, when people are researching new businesses to work with, they will first look at a variety of different elements before making a decision. From how professional the website looks, to the company culture displayed on your social media, there are many sources they can use to make their mind up about your company, and often awards can be the deciding factor that makes a potential client choose your services instead of your competitors. 

Having your work certified and acknowledged by external parties can also help to build up your image and gain trust from clients. Simply being able to back up any claims you may make about being ‘the best in the business’, means you can continue to raise the bar for your business, putting yourselves up for more and more opportunities, all because you have that additional level of credibility.

Tips to make your award application winning 

Writing an award application may seem daunting at first, but with practice, and perhaps a little guidance where needed, it can very quickly become a great tool to add to your arsenal.

Just as with any daunting task, simply by breaking it down into smaller steps, you can very quickly make it easier. We always recommend starting any award application off by brainstorming all relevant information before compiling a list of your achievements and the evidence to support it. 

Ensuring that your application stands out from the rest is key to its success, and with a creative and original application that shows how your business has innovated, expanded or solved a problem, it makes it much easier to not only get noticed by the judging panel but to be remembered by them as a clear contender. 

Through your application, you need to be able to fully communicate your passion and vision. Your entry shouldn’t just be a turgid list of achievements, but an easy-to-read and well-structured document, with all the relevant facts and supporting material.

Let us give you a head start…

If you still don’t know where to start with your award applications or are simply just looking to develop your skills, then why not come along to our FREE award-writing workshop?! 

Taking place on the 26th of May, it will be run by Darren Northeast, MD of one of the south’s leading award-winning PR agencies, in conjunction with the Wimborne BID.

To book your tickets, or find out more, visit